Business Growth Fundamentals

Lay the Groundwork for Starting or Growing a Small Business

Watch the Preview Lesson - Free

What do students say?

"Larry has a profound understanding of brand management, marketing, and sales. He is a vital asset for business owners and entrepreneurs who are either starting-up or scaling-up a business."

- Jacob Shiflett, CEO, Guilty of Freedom

Business Growth & Sales Trainer

Larry Sharpe
Larry Sharpe

I’ve trained hundreds entrepreneurs, executives, leaders, lawyers and sales pro’s from companies around the world, from new startups to Fortune 500 companies. I’ve spoken venues across the US, Europe, Asia and taught at top universities.

I’ve worked with professionals in finance, law, technology, media, retail, real estate, luxury, government, healthcare and others, including:

In this series, you'll learn:

Course Details

1. Business Growth Fundamentals

The pieces that define your business and provide road map for your decisions and efforts... the Mission Statement, Mandate, Core Values and Branding. Determine "Why are we here?" "What are we doing?" "What is our goal?" Without concrete answers to these questions, businesses can run into catastrophic problems. This course shows you...

  • The 'down & dirty' Mission Statement - Six key questions
  • How to build a Mandate internally and why it's important
  • How to identify the value of your service and build it into the core of the business
  • How to lead with questions and get team "buy-in" to avoid being a 'dictator'
  • Why Core Values help to attract investors
  • How to identify your strengths and build a mission statement to focus on them
  • Why brands don't need to be "high end" but DO need to be congruent
  • How to define your brand and why it's important for your business

2. Methods of Scaling your Small Business

One of the most difficult challenges for small businesses is scaling past your own capacity. Being busy is not always good. If you're already near capacity, more clients won't help. Don't just work harder - work smarter.

  • The three components of any business and which you should expand first
  • Why increasing efficiencies is better than increasing sales
  • Why to avoid hiring "another you" and who to look for instead
  • How to avoid losing money by being slow to hire and fast to fire
  • How to identify alternatives your service in order to find new solutions
  • Why offering DIY solutions won't hurt your business

Access the Full Series:
"The Fundamentals of Business Growth"

Enroll in THE TOOLBOX - View Details