Business Growth Fundamentals

Steps to Start and/or Grow a Small Business

"Larry has a profound understanding of brand management, marketing, and sales. He is a vital asset for business owners and entrepreneurs who are either starting-up or scaling-up a business."

- Jacob Shiflett, CEO, Guilty of Freedom

Business Growth Fundamentals

Put the pieces in place that will allow you to grow your business and maintain momentum. Do this with 4 pieces: 1) Build a Mandate for your customers, 2) establish a brand that will validate your pricing, 3) create a Mission Statement for your team and 4) identify Core Values so that your company maintains focus.

Your Instructor

Larry Sharpe
Larry Sharpe

Meet Larry Sharpe - the Managing Director of the Neo-Sage® Group, Inc. He has trained hundreds of entrepreneurs, executives, leaders, lawyers and reps from companies around the world. He's spoken at venues across the US, Europe, Asia and has taught at some of the nations top universities.

Larry founded Neo-Sage® in 2004 and has been training top-tier professionals across many industries including: finance, law, technology, media, retail, real estate, luxury, government and healthcare.

Courses Included in this Series:

  2. Methods of Scaling (2 lessons)
Available in days
days after you enroll

1. Business Growth Fundamentals

The pieces that define your business and provide road map for your decisions and efforts... the Mission Statement, Mandate, Core Values and Branding. Determine "Why are we here?" "What are we doing?" "What is our goal?" Without concrete answers to these questions, businesses can run into catastrophic problems. This course shows you...

  • The 'down & dirty' Mission Statement - Six key questions
  • How to build a Mandate internally and why it's important
  • How to identify the value of your service and build it into the core of the business
  • How to lead with questions and get team "buy-in" to avoid being a 'dictator'
  • Why Core Values help to attract investors
  • How to identify your strengths and build a mission statement to focus on them
  • Why brands don't need to be "high end" but DO need to be congruent
  • How to define your brand and why it's important for your business

2. Methods of Scaling your Small Business

One of the most difficult challenges for small businesses is scaling past your own capacity. Being busy is not always good. If you're already near capacity, more clients won't help. Don't just work harder - work smarter.

  • The three components of any business and which you should expand first
  • Why increasing efficiencies is better than increasing sales
  • Why to avoid hiring "another you" and who to look for instead
  • How to avoid losing money by being slow to hire and fast to fire
  • How to identify alternatives your service in order to find new solutions
  • Why offering DIY solutions won't hurt your business

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